Consumers have more choices than ever when it comes to the products and services they buy. And that choice doesn’t end when they sign a contract with you. Customer retention is crucial to sustainable company growth.
But how do you show your clients just how much you care about their business? Besides a fantastic product and excellent customer service, the answer is gifts, of course.
Not sure where to start? These best practices will help you select the perfect gift every time:
Personalise your gifts:
Don’t order 30 wine of the month subscriptions and send them to all your clients – even the two that don’t drink and the one who’s told you several times how much they like beer. Consider your client’s likes and hobbies, and source a gift that will be meaningful to them.
Don’t overdo it:
If your client pays £200 a year for your product/service and you send them a £300 coffee maker — that’s overdoing it. Keep gifts in proportion to how much a client’s company spends with you to ensure no one feels uncomfortable about the gift.
Think outside the holidays:
Don’t relegate gifts to the holiday season. Send tokens of appreciation throughout the year. By sending presents outside of December, you’ll avoid disappearing into a crowd of break room gift baskets sitting sadly in their cellophane. Plus, gifts are meant to show your clients you care about their business all 12 months, not just when they’re up for annual review.
10 Corporate Gifts
Now that you’ve reviewed gift-giving basics, here’s our top 10 corporate gifts to keep you in your clients’ minds all year.
1. Customised notebook
Have nice leather-bound notebooks created in your company colours or with a subtle logo printed on the front cover. We’d recommend a simple debossed or foiled logo. A subtle hint to your company is key here, remind your client of your company without an over the top statement.
2. Coffee or Tea Blends
Let’s face it, the tea and coffee selection at work can be a little uninspiring. Instant coffee, unexciting tea… why not send a basket of gourmet coffees or flavoured teas to add some character to the morning coffee break? Create your own box of beans roasted nearby for local flavour or why not a beautifully designed tea box by Niche Tea?
3.Coffee Table Book
Look for books that refer to your client’s city, state, industry, or personal interests. A book they’ll proudly display on their desk or in the office sitting area will serve as a conversation piece for years to come – and so will your name if you include a personalised message inside.
4. Gourmet Food Basket
Don’t want to send another basket weighed down with cheese logs and vacuum-sealed sausages? Bless you. At Bookblock, we’re breathing new life into the traditional gourmet food basket with our totally customisable corporate gift boxes. Whether your objective is to celebrate achievements internally, impress your clients or amaze media partners and marketers, Bookblock’s corporate gifts can help pave the way to success.
5. Portable Phone Charger
Portable phone chargers or charging docks make crowd-pleasing gifts for on-the-go clients.
6. Curated Gift Box
Perhaps your client just needs a little me time to relax. A beautifully curated gift box by Bookblock could be the way to impress. Take a look at our themed ranges, including Frankie Says Relax.
7. A Reusable Coffee Cup
For your clients who are out and about, taking coffee out of the office or buying one on route is never better than with a sustainable, reusable cup, and one you actually want to use! Consider a high-quality Fresher reusable coffee cup.
8. A Charity Donation
If a material gift isn’t appropriate, make a charity donation in your customer’s name and let them know what that money will achieve. It’s a meaningful gesture that communicates your company values and honours theirs.
9. Succulent Garden
These trendy desk accessories brighten your client’s day and remind them of the growth you can achieve together. Plus, succulents and air plants don’t require much water or maintenance, keeping things easy for years to come. Patch Plants make it super easy to gift plants, delivered directly to your clients door.
10. A Personalised Note
When in doubt, send a card. Always include a handwritten or personalised message with your gift. After all, if a corporate gift box falls in the woods without a note, does anyone actually hear it? Don’t wait for a special occasion or holiday to remind your clients how much their business means to you. Check out Bookblock’s beautifully curated card selection here.