We manufactured a bespoke premium paper-over-board matchbox-style presentation box for the launch of Incipio’s new restaurant Wolves of Tokyo. Designed as a PR gift for the opening of the restaurant, the box was created to deliver a memorable unboxing experience that reflects the brand’s bold identity and Japanese dining concept. Inside the sliding box the customer housed custom chopsticks, a set of matches, and a premium printed notecard invitation, which was sent to media, influencers, and guests.
Wolves of Tokyo Premium Matchstick Box
A rigid paper-over-board construction was a great choice for this project, creating durability and a premium feel, with the sliding matchbox format adding theatre to the reveal. The finished box works as restaurant PR packaging, luxury event invitation packaging, and custom promotional gifting, showing how thoughtful packaging design can transform a simple set of items into a memorable brand moment.
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